• Jordan Chan

"How Much Do You Charge for a Logo?"

I get asked this question almost daily. And the answer is- I don't.


I don't charge for a logo because I don't design just logos.


I get it. You're just starting your business and you want a design to capture everything you've poured your heart and soul into. I hate to break it to you, but a logo doesn't do that. A logo is simply one design that represents your business. A brand tells the visual story of your business, what you're about, who you serve, and how you make your dream clients feel like they're at home.


What is a brand?

A brand includes a primary logo, alternate logos, sub-marks, and graphic elements, all designed with a custom-curated color palette and hand-selected fonts. Every aspect of your business will shine through in your branding, and share your captivating narrative with your audience. A brand is a vibe, and if done correctly, it will resonate with the demographic that you're dying to work with.


Let me put it this way...

Have you ever looked at a business' Instagram or website and felt like they just "got" you? That sense of comfort and happiness? That's what proper branding does! The fonts and colors used in your logo, on your website, and in your social media all convey a message, and the goal is for that message to be consistent across every single platform and post. Working with JAI ensures you have all the tools you need to be successful after we work together.


So, no, I don't "charge for logos". I design custom brands that keep my clients' businesses in the their target demographic's mind.



Want to work together on bringing your dream brand to life? Contact me!

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